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Psychology Sociology General Studies
The High
Price of Materialism
Adapted from the work of
Prof Tim Kasser,
Knox College, Illinois
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He who is not contented with what he has, would not be contented with what he would like to have.
Contentment is natural wealth; luxury, artificial poverty.
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Advertisements It starts like this ….and ends like this
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“…the American people have got to go about their business. We cannot let the terrorists achieve the objective of frightening our nation to the point where we don’t conduct business, where people don’t shop.”
George W Bush quoted in The New York Times, October 12, 2001
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In 2000, 52 of the largest 100 economic organizations in the world were not nations, but corporations
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The percentage of incoming American First-year college students reporting it is “very important” or “essential” to be “financially well-off”:
42% in the mid 1960s
75% in the mid 2000s
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The Message of Materialism
You can purchase happiness
It is important to work and consume
Life is meaningful and people are successful to the extent they have money, possessions, and the right image
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Psychological costs?
Social costs?
Ecological costs?
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Higher Materialism:
Anxiety
Depression
Physical Symptoms
Unpleasant emotions
Drug & Alcohol Use
Lower Materialism
Self-actualization
Vitality
Life Satisfaction
Pleasant Emotions
Activity: Youtube and Google: ‘Reverend Billy and the Church of Stop Shopping’ and ‘Adbusters’
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